Fractional CMO services are a great strategy
Many nonprofits and small to mid-sized companies simply can’t justify the salary for a full-time, experienced marketing executive. I get it; with shifting focus on growth and revenue, resources are often commercially focused, leaving a gap in branding and communications or customer experience. For many organizations, a full-time executive may not even be necessary. Even with a fully autonomous in-house team, they likely crave some strategic focus and process rigor, in addition to career coaching.
Two popular ways to work with me
- Long-term retainer for integrated leadership and services
- Project or event leadership through a statement of work (SOW)
Some of the services I provide
Branding
Expertise in brand development, positioning, and maintenance. Brand positioning and architecture for new business launches, product launches, M&A. Internal and external stakeholder change management and communications strategy.
Budget
Oversee and guide strategy for best stewardship of resources to meet organizational goals. Manage scope creep and negotiations to ensure projects come in on time and on budget.
Business Review
Observe and review teams, tools, and plans to ensure people and teams have what they need to succeed. Provide strategic recommendations and implementation plans.
Communication Strategy
Internal and external communications strategies and storytelling. Support internal change management to employees. Marketing comms strategies in partnership with your PR leaders.
CX & Journey Mapping
Discovery of customer experience and journey mapping. Uncover AHAs by exploring the purchase journey through your customer’s eyes. Recommend and oversee improved processes and programs for happy customers.
Digital Marketing Strategy
Digital marketing is a big world. Recommend strategies to improve outcomes and conversions across all channels. Also highly skilled at leading large, enterprise-wide marketing technology integrations and solutions.
KPI & Analytics
Ensure marketing strategies align with goals and winnable games. Development of dashboards and reports to ensure your teams are confident in the return on their efforts.
Creative Direction
Expertise in creative direction including photo & video shoots, ideating campaigns, environmental design, and evolving customer-facing brand assets to grow with the organization while remaining cohesive.
Team Leadership
Enabling talented humans to reach their full potential and participate as high-performing teams. Building autonomy, strategy, and grit.